Performance Marketing

Profit-First Scaling

For Oka-B, grew ad spend 2X in 1 year while maintaining margin by reallocating budget weekly based on SKU-level profitability
Paid Media Processes

Overhauled creative testing framework for OOFOS, reducing CPA by 12%
Innovation & Early Adoption

Piloted Meta Advantage+ Shopping very early, achieving 30% higher ROAS almost overnight
Data-Driven Budget Allocation

Reallocated $500K+ monthly spend across platforms using MMM insights, increasing overall MER by 15%
Leadership Transparency

Confident with weekly P&L reporting, efficiency ratios, building for data-driven budget shifts and model pivots
Sustainable Growth

Across roles, delivered 10-30% efficiency gains in paid media management while scaling spend
Inventory Innovation

At Grocerdel, reduced waste and improved margin by transforming overstock into soup-making bundles with recipe cards