Ecommerce growth demands more than top-of-funnel buzz. It’s about seamless UX, smart retention, and relentless testing.

Full-Funnel Growth

  • CRO

    Redesigned Oka Footwear PDPs with heatmap analysis and LP path tracking, lifting CVR by 0.5% in 1 month

  • Email/SMS Strategy

    Segmented lifecycle flows and winbacks for Okabashi increased retention rate by 7% over 3 months of test-and-learn

  • Affiliate Program

    Built from scratch an AWIN/ShareASale program for a new brand, generating 35 trustworthy and active affiliates in 6 months

USER EXPERIENCE

& LANDING PAGES

  • Collection pages typically outperform for bottom funnel; top funnel landing page testing is key

  • Crafted bespoke advertorial landing pages for native ads targeted to audience categories resulting in an outstanding 12x ROAS for a D2C supplement brand

  • Worked with enough ecommerce partners, I’m confident choosing the right platforms for each growth stage (Yotpo, Zendesk, ADA, compliance policies, etc.)

  • Testing frameworks from large testing partners all the way to scroll/click behavior on site or click maps on email layouts

Optimizing Every Touchpoint for Higher Conversions

Retention Snapshot

Channel Management, Creative Direction

Site Management, Creative Direction

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Performance Marketing
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Brand & Creative